Chapter 323 - 201: The Source of All Evil! An Instant Blow-up
Chapter 323 - 201: The Source of All Evil! An Instant Blow-up
Although the final result of the interview video was uncertain, they had to be ready for it to blow up. If it did, and it proved effective, they could claim credit for providing on-site guidance. After all, hadn’t they ordered takeout and worked overtime just to learn about the plan?
So, when Wei Weiwei received Chen Jincheng’s call, the two men’s attention was immediately captured.
"Alright, Mr. Chen," Wei Weiwei replied at once. After hanging up, she immediately turned to her two superiors and said, "Director Wu, Vice President Fu, Mr. Chen said we can upload the video now."
"Then upload it! Quickly!" Vice President Fu ordered without hesitation.
Wei Weiwei nodded, immediately picked up her phone, and posted the interview video to the Publicity Association’s account.
Her original idea was to @ that girl, Zhu Ling.
However, Mr. Chen had rejected that idea, saying it would look too deliberate. By not @ing her, people would investigate out of curiosity, wondering who this girl was. Soon enough, people would be frantically @ing the Street Vendor Girl, Zhu Ling, on their social media feeds.
Besides, the Street Vendor Girl’s persona was all about saving up a bride price for her future boyfriend, so these questions fit her character perfectly.
After all, if she was willing to save a bride price for her future boyfriend, she would naturally be satisfied if he just took her out to eat.
After uploading the video, Wei Weiwei sent a message to Chen Jincheng to inform him it was up. Then, she sent another message to Mr. Lin, since it was a three-way collaboration.
After receiving Wei Weiwei’s message, Chen Jincheng checked the Coastal City Publicity Association’s account, watched the uploaded video once, and then directly chose to use the Little Sweet Heat Card.
’Let this Heat Card take the entire internet by storm!’
[Congratulations on using the Little Sweet Heat. The current target, Zhu Ling, meets the Heat Card’s requirements. The current interview video meets the Little Sweet Heat Card’s usage standards. The Little Sweet Heat Card’s 2.1 billion social-event-heat-driven views are now activating. Distribution will be complete within one week!]
Chen Jincheng did the math. 2.1 billion social-heat views over one week meant 300 million views per day.
So, the next seven days were going to be very lively.
After all, a video with over ten million likes wasn’t even guaranteed to get 300 million views, and this 300 million was just the minimum.
For the next seven days, every day would belong to Zhu Ling.
Meanwhile, Lin Jian was sitting at the dinner table, about to explode with anger. His wife kept trying to soothe him, but it was no use.
Because his son had brought that Mikami Youya home for dinner again.
He honestly felt like he was having a heart attack.
Just then, Lin Hao glanced at his phone and saw a message from Wei Weiwei of the Publicity Association, telling him the interview video had been uploaded.
He immediately said to Lin Jian, "Dad, the video for the campaign has been uploaded. Remember to settle the planning fee as soon as possible!"
Hearing this, Lin Jian was finally distracted. He took out his phone to check the Coastal City Publicity Association’s Tiao Yin account and, sure enough, saw a video that had just been uploaded by the association.
The video began with the pleasant voice of the girl from the Publicity Association: "Everyone knows about the online discussions surrounding bride prices and materialism..."
This opening immediately caught his attention, because the debate over that topic had been so intense today that it was even on the news.
Crucially, he knew this was the event his son had helped plan; he had even seen the proposal before the event went public.
He was therefore quite astonished by it. It was like they were playing God on the internet, able to stir up storms at will.
His own company could never attract this level of attention, no matter how much they advertised.
As the video continued, the girl from the Publicity Association "unexpectedly" discovered a girl pushing a food cart in Radiant Square. It seemed this girl was quite famous and was recognized on the spot.
This reminded him of what Manager Zhang had reported: his son’s friend, the one who co-planned the campaign, had said that Radiant Square could make a fortune just by setting up a street vendor area and collecting rent after this campaign.
’But is that even possible?’
Next came the interview with the Street Vendor Girl. He couldn’t really empathize with the interview, just as he couldn’t relate to the online arguments about bride prices and materialism.
But he did know how to read data. When he looked at the video’s likes and comments, he was utterly dumbfounded.
114,367 likes.
’Wasn’t this video just uploaded? How did it get 110,000 likes in such a short time?’
"Lin Hao, didn’t you say before that a video is considered viral if it gets over 100,000 likes in one day?" Lin Jian asked immediately.
Lin Hao nodded. "That’s right. So, with 120,000 likes in just a few minutes, this campaign has completely blown up. It’s guaranteed to hit at least ten million likes. Your Radiant Square is about to become famous."
"This is incredible." Lin Jian was completely stunned, his face a mask of disbelief.
’Could the buzz around the bride price and materialism topics really have such a terrifyingly powerful effect on this interview video?’
’Who could have predicted this?’
Because his son ran an MCN, he had some understanding of the data in this field and knew how effective such a promotion could be.
But obviously, the father and son had no idea just how terrifying the heat from this event truly was. It wasn’t as simple as they thought.
Similarly, over at the Coastal City Publicity Association, Vice President Fu Cun, Wei Weiwei, and Director Wu were also completely shocked by the video’s data after it was uploaded.
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